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- Designing a successful website
is a skill that can take years to master and not something that comes
easily.
When designing a site, you should think about how you access Web sites
yourself, and how you browse and read newspapers and magazines.
Web surfers typically have short attention
spans. If they don't find what they're looking for quickly, another
site is only a few clicks away.
Surfers should know almost immediately upon accessing
your site why they should stick around, what's in it for them. Instead
of relying strictly on fancy graphics and animations, which often
just slow surfers down, you should use meaningful headlines,
subheads, and menus and other links.
It is our job to provide a website for
you that exemplifies good design and usability.
- Information Architecture: Information
Architecture is the process of working out what you want your site
to do, how it's going to do it and making sure it's all going to work
before you start building the thing.
Sounds easy, eh? Well, not always. On complicated
sites it can be a real challenge finding out the best way to organize
the content and functionality while trying to keep the client, the
techies, the designers, the marketing folk and, of course, the target
audience, happy.
But it has to be done: sites can only start being
built after the project's structure has been firmly nailed down,
making this is a crucial part of the process. Mistakes made here
may end up costing a fortune in time and money later. Customer
input is vital
for successful website construction.
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